Methodology

Entrepreneurship as Code

Systematic. Repeatable. Scalable.

A programmable approach to venture creation—treating entrepreneurship as a systematic discipline with defined inputs, processes, and outputs. Version-controlled, modular, and AI-augmented.

Why "as Code"?

PrincipleSoftware AnalogyEntrepreneurship Application
Version ControlGit commitsTrack iterations and pivots
ModularityReusable librariesReuse patterns across ventures
AutomationCI/CD pipelinesAI handles repeatable tasks
DocumentationREADME filesExplicit knowledge capture
TestingUnit testsHypothesis validation
DeploymentProduction releasesMarket launches

The 5D Venture Creation Process

Discover

Problem Space

Validated Opportunity

Design

Solution Architecture

Solution Blueprint

Develop

Working MVP

Validated MVP

Deploy

Market Launch

Market Presence

Deliver

Sustainable Operation

Sustainable Business

Phase Details

Discover

Activities

  • Problem Identification
  • Market Sizing
  • Competitor Analysis
  • Customer Validation
  • Opportunity Scoring

AI Augmentation

  • Market research automation
  • Competitor monitoring
  • Customer sentiment analysis
  • Pattern recognition

Design

Activities

  • Value Proposition
  • Business Model
  • Solution Design
  • Go-to-Market
  • Risk Assessment

AI Augmentation

  • Solution ideation support
  • Business model pattern matching
  • Competitive positioning
  • Risk simulation

Develop

Activities

  • MVP Scoping
  • Rapid Prototyping
  • User Testing
  • Iteration
  • Technical Debt Management

AI Augmentation

  • Code generation
  • Testing automation
  • User feedback analysis
  • Documentation generation

Deploy

Activities

  • Launch Planning
  • Marketing Activation
  • Sales Enablement
  • Customer Onboarding
  • Metrics Setup

AI Augmentation

  • Content creation at scale
  • Ad optimization
  • Customer communication
  • Performance monitoring

Deliver

Activities

  • Operations Setup
  • Team Building
  • Customer Success
  • Revenue Optimization
  • Scaling Preparation

AI Augmentation

  • Process automation
  • Customer support AI
  • Revenue analytics
  • Scaling recommendations

Extreme Application: 48-Hour MVP

The most aggressive application of EaC—compressing venture validation into a 48-hour sprint using AI augmentation and systematic methodology.

0-8

Discover

Problem validation, market research

8-16

Design

Solution architecture, business model

16-32

Develop

MVP build with AI assistance

32-40

Deploy

Launch preparation, initial marketing

40-48

Deliver

First users, feedback collection

Venture Versioning

venture/
v0.1Initial hypothesis
v0.2First pivot (market feedback)
v0.3Second pivot (technical constraint)
v1.0Product-market fit achieved
v1.1Feature expansion
v2.0Major scaling initiative
Clear history of decisions and pivots
Documented learning from each iteration
Ability to "rollback" failed experiments
Knowledge transfer across ventures

Ready to Code Your Venture?

Apply systematic, programmable methodology to your venture creation. Learn EaC through bootcamps or see it in action across our Founders.