Original Methodologies

Where Uncertainty Meets Framework

In the fog of entrepreneurial uncertainty, most wander. We built lighthouses.

Four frameworks, each a beacon born from academic foundation, refined through Design Science Research, validated in the crucible of real ventures. These are not abstract theories - they are operational battle plans for founders who refuse to leave success to chance.

Standing on Giants

Sarasvathy taught us effectuation. Ries showed us lean velocity. Baker and Nelson revealed bricolage. We stand where they stood, then step further - integrating their wisdom with original research for the AI age.

Effectuation Theory

Sarasvathy (2001)

Navigate when the compass spins

Bricolage

Baker & Nelson (2005)

Build empires from fragments

Lean Startup

Ries (2011)

Learn before you leap

Cultural Intelligence

Earley & Ang (2003)

Bridge worlds, not just markets

Design Science Research

Hevner et al. (2004)

Forge frameworks from fire

Bootstrap Entrepreneurship

Bhide (1992)

Grow without giving ground

The Forge of Frameworks

1

Problem Identification

Find the pain that theory alone cannot soothe

2

Literature Foundation

Mine the wisdom of those who came before

3

Artifact Design

Shape solutions that solve, not merely describe

4

Validation

Test in the arena where theory meets transaction

5

Iteration

Let failure teach the next version to be born

The Battles Every Founder Faces

The Capital Conundrum

SAS/EaaS

When your ambition exceeds your runway - how do you fly?

Rent the expertise you cannot afford to buy

Bounded Rationality

AINE/SAS

The human mind falters when complexity multiplies

AI augmentation that extends cognition, not replaces it

The Trust Paradox

SAS

How do you delegate to what you cannot fully understand?

Verifiable trust through transparent AI audit trails

The Speed Imperative

EaC

Markets move faster than methodologies allow

Systematic velocity - repeatable acceleration without sacrifice

Four Frameworks, One Vision

AINE rewrites what a venture can be. SAS delegates what a founder cannot do alone. EaaS unlocks expertise once reserved for the funded few. EaC compresses what once took months into hours. Together, they form a complete operating system for AI-native entrepreneurship.

AINE

Paradigm

SAS

Delegation

EaaS

Economics

EaC

Methodology

Formulas

Playbooks

Founders

Ventures

Ready to Apply These Frameworks?

Join our programs to learn and apply these methodologies. Or explore the research to understand the theoretical foundations.